At Jellycat, ensuring the safety and wellbeing of children and their caregivers is central to every product decision. From the earliest design stages through to delivery, safety is a fundamental priority. Each toy is created to provide comfort, inspire imagination, and become a reliable companion, and this mission is closely linked to producing products that are sturdy, secure, and dependable. Choices in materials, construction, and finishing are made with care, giving families and gift-givers confidence that every item is crafted with integrity and attention to detail.
Before a new toy or character reaches the market, it undergoes extensive independent safety testing. These evaluations follow internationally recognised standards, including those in the United Kingdom, European Union, United States, and Australia. Accredited laboratories examine fabrics, trims, internal components, seams, and overall construction to ensure compliance with legal and industry safety requirements. Only toys that successfully pass these assessments are approved for sale, guaranteeing consistent quality, durability, and safety across global markets while upholding Jellycat’s rigorous internal standards.
Every product includes clear age guidance to help caregivers make informed decisions. Recommended age ranges are based on safety evaluations and intended play, offering practical advice rather than strict limits. These recommendations appear on product listings online and on the sewn-in label of each toy. Customers are encouraged to review this information carefully and remove packaging before giving a toy to a child. Keeping labels and product details can be useful for future reference, particularly if toys are stored, gifted again, or passed along.
Proper care is important for maintaining a toy’s safety, appearance, and longevity. Each item includes specific cleaning instructions, provided on the product page and on the sewn-in label. Many toys can be gently washed at low temperatures, while others require surface cleaning only. Tumble drying, ironing, or dry cleaning is not recommended, as these methods can damage the toy’s shape, texture, or internal structure. Following the recommended care guidance helps keep Jellycat toys soft, safe, and ready for cuddling and play.
It is normal for a toy to appear slightly compressed after shipping. Simple adjustments, such as smoothing the fabric, gently shaking the toy, and reshaping limbs or features by hand, can restore it to its intended form. These steps can be repeated as needed, ensuring each new Jellycat friend is comfortable and ready to enjoy.
Jellycat also provides ongoing support as part of its commitment to product safety. Customers can contact the care team with questions regarding safety standards, age guidance, or proper cleaning, whether the toy was purchased directly from Jellycat or through an authorised retailer. Assistance is available by phone or email, reflecting the brand’s dedication to transparency, reassurance, and trust. This approach ensures that families feel supported and confident at every stage of the Jellycat experience.