Jellycat toys are designed to be charmingly distinctive, with each character showcasing its own personality, posture, and playful traits. Some toys are tall and graceful, others compact and huggable, while many fall somewhere in between, featuring gentle curves and soft shapes. Because each design is unique, understanding how measurements are provided helps customers select the ideal companion. Dimensions are shared to give a clear sense of scale, allowing buyers to visualise how a toy will look when held, displayed on a shelf, or added to a collection.
All product listings present measurements in a consistent order: height, width, and length. This standardisation makes it easier to compare characters without needing to interpret new measurement conventions for each design. Despite differences in posture or construction, this uniform approach provides a simple way to gauge relative size and make informed purchasing choices.
Flexible or decorative elements—like ears, tails, whiskers, or antennae—are excluded from measurements. These parts can move or bend depending on positioning, so leaving them out ensures the focus remains on the main body, giving a more reliable sense of how much space the toy will occupy in storage, on furniture, or in hands.
For upright and seated toys, height is measured from the top of the head to the back of the heel, width at the widest point when viewed from behind, and length across the broadest area from the side. Some listings also include a sitting height, which shows how tall a toy is when seated, excluding the legs. This is particularly useful when arranging toys on shelves or desks, as it helps visualise how characters will appear when displayed together.
For toys designed to sit or stand naturally, height is measured from the top of the head to the bottom of the feet, width at the broadest body point, and length from the front to the base of the tail, again excluding the tail. In many cases, the overall height and sitting height are identical.
Characters that lie flat, often on their stomachs, are measured differently: height is taken at the tallest point of the body, width at the broadest section, and length from the nose to the base of the tail, excluding limbs and tails. Toys with long tentacles or extended limbs follow the same principle, with height measured from the top of the head to the lowest resting tentacle without stretching, while width and length focus solely on the main body. Sitting height reflects only the body portion.
These careful guidelines ensure Jellycat sizing is consistent and reliable, helping customers choose the perfect companion that fits comfortably in any space or setting.