From the beginning, Jellycat has approached product creation with the belief that true quality goes far beyond aesthetics or design alone. Each soft toy represents a series of choices that can affect people, communities, and the environment worldwide. Responsible sourcing is therefore a guiding principle embedded in all aspects of the brand’s operations. Jellycat believes that toys intended to bring joy, comfort, and companionship should be made with care, integrity, and respect, influencing every stage from material selection to the choice of manufacturing partners and the cultivation of long-term relationships.
The facilities and manufacturers involved in bringing Jellycat products to life play a vital role in transforming concepts into finished toys. Craftsmanship, attention to detail, and careful handling of materials are essential to achieving the softness, charm, and durability associated with the brand. Jellycat collaborates closely with its partners to ensure these standards are consistently upheld while prioritizing worker welfare. Safe working conditions, fair treatment, and respect for employees are considered fundamental responsibilities, integrated alongside product design and performance.
Rather than frequently changing suppliers, Jellycat invests in long-term partnerships with a select network of trusted manufacturers. Many of these relationships have developed over several years, creating stability, fostering shared learning, and encouraging collaborative problem-solving. This approach enables continuous improvement, transparency, and consistency across the supply chain, while helping partners enhance operational standards, maintain high quality, and improve working conditions.
New potential partners undergo a careful evaluation process. Jellycat assesses their ability to meet both ethical and quality standards, including reviewing company policies, conducting site visits, and performing independent audits to understand factory operations. Suppliers are expected to respect workers’ rights, implement strong health and safety practices, and maintain fair management policies. Cooperation and transparency are essential, with suppliers required to address any identified gaps collaboratively.
Compliance with local and international laws is a baseline requirement for all partners. This includes adherence to labor regulations, fair wages, limits on working hours, and strict prohibitions against forced or child labor. Jellycat monitors evolving legal frameworks globally to ensure its expectations remain up to date and aligned with best practices in ethical sourcing.
To provide clarity and accountability, Jellycat maintains a responsible sourcing framework, supported by a supplier code of practice. This framework covers workplace safety, fair compensation, non-discrimination, and overall responsible management, drawing on internationally recognized standards to establish a shared understanding of ethical production throughout the supply chain.
Jellycat recognizes that responsible sourcing is an ongoing journey rather than a fixed endpoint. Through continuous learning, regular evaluation, and open communication with partners, the company ensures that every product reflects not only creativity and quality but also respect for the people and processes behind it. By combining innovation, craftsmanship, and long-term ethical commitment, Jellycat maintains a global approach that balances imagination with responsibility.